Welcome to the Flair website


I’m Liz Keegan, publisher of the 32 issues of Flair Magazine produced between October 2007 and July 2014.


I was commissioned by Search Press to put my years of experience into a really useful volume The Complete Machine Embroidery Manual (£12.99 from Search Press) also published in the US as The Sewing Machine Embroiderer’s Bible.

It is a book to get embroidery sewing machine users thinking about machine embroidery and contains all the knowhow needed to begin your journey as an enthusiastic machine embroiderer. There are nine chapters from how to find your way around your machine to which stabiliser to use with which fabric, through to different techniques and types of embroidery design you may come across. It also includes an invaluable quick reference section on troubleshooting some common problems. This book will help you to get the most from your sewing machine using inbuilt stitches and is useful whatever your model. Do have a browse of the reviews on Amazon.

Meanwhile, I may bump into you:

  • at the 2015 Festival of Quilts where I’m teaching a small project for Husqvarna/Viking. Do come and say hello;
  • or on one of the computerised machine embroidery courses I run regularly at Exeter Sewing Machine Company;
  • I’m also looking forward to the Keep on Sewing weekend retreats at Hillscourt run by This e-mail address is being protected from spambots. You need JavaScript enabled to view it . My January sessions are fully booked but I’m back there in July.

So, Flair Magazine may be no more but I’m still putting a lot of Flair into the rest of my activities and will keep you posted.


Please can you ensure that you have saved any embroidery designs or PDF magazines purchased to either a disc or USB device as the Flair shop and website will be shutting down at the end of June 2015. This means that you will no longer be able to access your account.

I would like to thank all of my customers and friends for supporting Flair over the last 10 years and wish you all well in the future. Happy embroidering!


You can pay by PayPal  within our shop.